Review: The Ten Commandments of Art Pricing

Robert Genn wrote a list of ten commandments for the professional artist not sure how to price him-or-herself when selling prints.

Robert Genn’s Ten Commandments of Art Pricing

• Thou shalt start out cheap.
• Thou shalt publish thy prices.
• Thou shalt raise thy prices regularly and a little.
• Thou shalt not lower thy prices.
• Thou shalt not have one price for Sam and another for Joe.
• Thou shalt not price by talent or time taken, but by size.
• Thou shalt not easily discount thy prices.
• Thou shalt lay control on thy agents and dealers.
• Thou shalt deal with those who will honour thee.
• Thou shalt end up expensive.

The list is inspiring, and gives me great insight on how I should start pricing my prints as I setup download and framed print sales through Lulu.com. How would you price yourself as an artist of your medium?