Robert Genn wrote a list of ten commandments for the professional artist not sure how to price him-or-herself when selling prints.

Robert Genn’s Ten Commandments of Art Pricing

  • Thou shalt start out cheap.
  • Thou shalt publish thy prices.
  • Thou shalt raise thy prices regularly and a little.
  • Thou shalt not lower thy prices.
  • Thou shalt not have one price for Sam and another for Joe.
  • Thou shalt not price by talent or time taken, but by size.
  • Thou shalt not easily discount thy prices.
  • Thou shalt lay control on thy agents and dealers.
  • Thou shalt deal with those who will honour thee.
  • Thou shalt end up expensive.

The list is inspiring, and gives me great insight on how I should start pricing my prints as I setup download and framed print sales through Lulu.com. How would you price yourself as an artist of your medium?