So sad is the failure we’ve seen to get a feasible solution to the need for an alumni association for the Vancouver School of Arts and Academics. So far, we have created nothing more than events, unsponsored and left to the organization tactics of chance-happenings to fulfill their production. I do not take away anything that [...]

Robert Genn wrote a list of ten commandments for the professional artist not sure how to price him-or-herself when selling prints.
Robert Genn’s Ten Commandments of Art Pricing

Thou shalt start out cheap.
Thou shalt publish thy prices.
Thou shalt raise thy prices regularly and a little.
Thou shalt not lower thy prices.
Thou shalt not have one price for Sam [...]

There are plenty of ways for musicians to gain notoriety in the mainstream market, or even to widen their audience. For music labels and critics, there is a standard formula for success, and even if they don’t admit it, the three main ingredients of this formula have to be balanced to ensure a band’s full [...]

Most bands who get started with a bang do so through great marketing and addicting talent, and Portland-based Silversafe is no exception. With all sorts of little notes in various small social networking sites, a Google search completed on February 16th, 2008 shows 1310 results, and most are relevant. That’s saying something for a band [...]

McMenamin’s White Eagle Saloon on N Russell St (off N Interstate Ave under the I-5/I-405 interchange bridges) is having an open mic and songwriter showcase on February 10th at 7:30pm. Tired of whiny pop wanna-bes on American Idol? See live ones! And actual singers too, by the way. If you’re one of those, I have [...]

TravelPortland.com posted an event notice for the Independent Publishing Resource Center’s one-day contest during their open house on February 7th that pits escritor al escritor, or writer against writer, for the prize of best rat-writer.

Welcome to the definition of viral marketing. Move over, YouTube, because a caveman has brought his own version of online “homespace” (a term a lot of people used back in the 1990s) to a literal head, outdoing all the competition.
What happens when a commercial becomes a social icon? Ask Geico Direct and their marketing team [...]

Large corporations have gone through intensive training to learn what I am going to teach you in simple terms: any business, especially small business, is an organization of people striving to attain a common goal. If that goal is different for each individual of the organization, the business will fail. The collective nature of business [...]

In a post on Seth’s Blog this morning, Seth points out that “many organizations figure out the resources they’ve got and then work hard to do something good enough.” His argument is that “good enough” means you have no innovative spirit, you’re not taking risks, and you are settling for the same level of creativity [...]

If you only take away one, single, solitary nugget of information from this blog, please let it be this: don’t just rely on SEO to market your small business.
There are so many search engine optimization evalgelists out there, writing articles and setting up whole business models dedicated to the “glory that is SEO strategies.” Some believe that [...]