Archive for the 'Marketing' Category

Review: The Ten Commandments of Art Pricing

Creative Business, Creative Industry, Freelancing, Marketing, Small Business| No Comments »

Robert Genn wrote a list of ten commandments for the professional artist not sure how to price him-or-herself when selling prints.
Robert Genn’s Ten Commandments of Art Pricing

Thou shalt start out cheap.
Thou shalt publish thy prices.
Thou shalt raise thy prices regularly and a little.
Thou shalt not lower thy prices.
Thou shalt not have one price for Sam [...]

The right way to go mainstream

Audiology, Creative Business, Creative Industry, Freelancing, Marketing| No Comments »

There are plenty of ways for musicians to gain notoriety in the mainstream market, or even to widen their audience. For music labels and critics, there is a standard formula for success, and even if they don’t admit it, the three main ingredients of this formula have to be balanced to ensure a band’s full [...]

Silversafe markets well online

Audiology, Creative Business, Creative Industry, Marketing, Web Media, Web Media Reviews| No Comments »

Most bands who get started with a bang do so through great marketing and addicting talent, and Portland-based Silversafe is no exception. With all sorts of little notes in various small social networking sites, a Google search completed on February 16th, 2008 shows 1310 results, and most are relevant. That’s saying something for a band [...]

Hats off to Caveman’s Crib

Marketing, Web Media Reviews| 1 Comment »

Welcome to the definition of viral marketing. Move over, YouTube, because a caveman has brought his own version of online “homespace” (a term a lot of people used back in the 1990s) to a literal head, outdoing all the competition.
What happens when a commercial becomes a social icon? Ask Geico Direct and their marketing team [...]

Good enough is sometimes all it takes

Marketing, Small Business| No Comments »

In a post on Seth’s Blog this morning, Seth points out that “many organizations figure out the resources they’ve got and then work hard to do something good enough.” His argument is that “good enough” means you have no innovative spirit, you’re not taking risks, and you are settling for the same level of creativity [...]


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