So sad is the failure we’ve seen to get a feasible solution to the need for an alumni association for the Vancouver School of Arts and Academics. So far, we have created nothing more than events, unsponsored and left to the organization tactics of chance-happenings to fulfill their production. I do not take away anything that [...]

Robert Genn wrote a list of ten commandments for the professional artist not sure how to price him-or-herself when selling prints.
Robert Genn’s Ten Commandments of Art Pricing

Thou shalt start out cheap.
Thou shalt publish thy prices.
Thou shalt raise thy prices regularly and a little.
Thou shalt not lower thy prices.
Thou shalt not have one price for Sam [...]

Large corporations have gone through intensive training to learn what I am going to teach you in simple terms: any business, especially small business, is an organization of people striving to attain a common goal. If that goal is different for each individual of the organization, the business will fail. The collective nature of business [...]

In a post on Seth’s Blog this morning, Seth points out that “many organizations figure out the resources they’ve got and then work hard to do something good enough.” His argument is that “good enough” means you have no innovative spirit, you’re not taking risks, and you are settling for the same level of creativity [...]

If you only take away one, single, solitary nugget of information from this blog, please let it be this: don’t just rely on SEO to market your small business.
There are so many search engine optimization evalgelists out there, writing articles and setting up whole business models dedicated to the “glory that is SEO strategies.” Some believe that [...]