Most bands who get started with a bang do so through great marketing and addicting talent, and Portland-based Silversafe is no exception. With all sorts of little notes in various small social networking sites, a Google search completed on February 16th, 2008 shows 1310 results, and most are relevant. That’s saying something for a band [...]

Welcome to the definition of viral marketing. Move over, YouTube, because a caveman has brought his own version of online “homespace” (a term a lot of people used back in the 1990s) to a literal head, outdoing all the competition.
What happens when a commercial becomes a social icon? Ask Geico Direct and their marketing team [...]

Steve Rubel, author of the blog Micro Persuasion, gives us a good method of evaluating your blog’s marketability.

The Four P’s of Blog Marketing:

Passionate - Write about issues that are near and dear to your heart
Purposeful - Make sure you keep the end in mind; why are you blogging?
Present - Keep an eye on what’s topical today
Positional - [...]

If you only take away one, single, solitary nugget of information from this blog, please let it be this: don’t just rely on SEO to market your small business.
There are so many search engine optimization evalgelists out there, writing articles and setting up whole business models dedicated to the “glory that is SEO strategies.” Some believe that [...]