Steve Rubel, author of the blog Micro Persuasion, gives us a good method of evaluating your blog’s marketability.

The Four P’s of Blog Marketing:

Passionate - Write about issues that are near and dear to your heart
Purposeful - Make sure you keep the end in mind; why are you blogging?
Present - Keep an eye on what’s topical today
Positional - [...]

If you only take away one, single, solitary nugget of information from this blog, please let it be this: don’t just rely on SEO to market your small business.
There are so many search engine optimization evalgelists out there, writing articles and setting up whole business models dedicated to the “glory that is SEO strategies.” Some believe that [...]