Most bands who get started with a bang do so through great marketing and addicting talent, and Portland-based Silversafe is no exception. With all sorts of little notes in various small social networking sites, a Google search completed on February 16th, 2008 shows 1310 results, and most are relevant. That’s saying something for a band [...]

Welcome to the definition of viral marketing. Move over, YouTube, because a caveman has brought his own version of online “homespace” (a term a lot of people used back in the 1990s) to a literal head, outdoing all the competition.
What happens when a commercial becomes a social icon? Ask Geico Direct and their marketing team [...]